Sweet Enough: new store in Melbourne designed by Red Design Group
Sweet Enough is a brand of sugar-free candies and sweets that decided to open a flagship in Melbourne. They called the studio Red Design Group, who thinks of something unique but at the same time simple. After a while they crated the Candy Room, because the brand does not just want a sweet shop, but also a real magical experience for customers.
The architects have created an environment of great visual impact, playing on the choice of white (perfect background color for the brilliant colors of the candies, which are thus highlighted) and dimensionalist (if this word exists) (with furnishings often drawn on the wall, not real, as if you had entered a parallel world, in two dimensions). The forms are ironic, black and white, candy nice to see that not only attract children. The atmosphere is very different and the you will have a flashback to the dreamy and surreal landscapes of Willy Wonka.